Science Communication

Evaluating science communication projects
Evaluation can be the most dreaded part of a science communication project. The trick, explains Marina Joubert, is to recognise performance, develop skills and confidence, and enhance future efforts.

Planning and writing a science story
Professional science journalism involves finding an engaging story, structuring your piece, bringing it to life, and then accepting editorial revisions, says Jan Lublinski.

Spotting fraudulent claims in science
How can journalists tell if a scientist's claim is true? Julie Clayton helps science reporters check the quality of scientific claims and spot potential fraudsters.

Bringing science communication into policy
Science communication has become a major factor in the formulation of policy on science-related issues, not just a commentary on the way such issues are addressed. [File size 129 KB]

Communication planning for scientists and engineers
Scientific staff and research managers need to serve as spokespeople because of their knowledge and expertise. Communication specialists can help formulate policy, coach from the wings, act as liaisons, and train other staff, but they cannot replace the important interchange between "the experts" and their stakeholders. By working together to plan communication both sides benefit and so achieve more effective research outcomes.
[File size 278 KB]

How do I become 'media savvy'?
We all base many of our everyday decisions on what we hear or see in the mass media, which for the majority of the population has become the only source of scientific information. The scientific community therefore can no longer afford to dismiss its importance. [File size 26 KB]

Media Skills for scientists
The only form of communication which reaches every part of society is the general media - and a well-planned communication strategy must take this into account. Politicians and bureaucrats read newspapers and watch television - and often make far-reaching decisions on what they see and hear in the press. [File size 212 KB]

Report on science and technology coverage in the South African print media
The South African press has often been criticised for its lack of science and technology coverage. The aim of this study was to establish the status of science and technology in a representative sample of the South African press. The study involved a detailed quantitative analysis of the amount and type of coverage in a sample of publications. [File size 3,086 KB]

Seeking Trends in Science and Technology Journalism for the 21st Century
Science journalists must not only present the results of research and its applications in comprehensive and popular ways, they must also invent new ways of communication and interaction between scientists and the public. [File size 109 KB]

Science communication in South Africa
A presentation presented at a science communication networking breakfast on 26 March 2004 by Marina Joubert, Manager: Science Communication Research and Strategy, SAASTA. [File size 3,086 KB]

South Africans attitude towards biotechnology and genetically modified foods
Despite lack of knowledge and much uncertainty about genetically modified foods, many South African consumers are currently still supportive of this new technology and willing to buy genetically modified foodstuffs that will provide certain benefits. There is evidence, however, that attitudes may change rapidly as people get access to more information in this field.
[File size 65 KB]