April 2014
Contents / home
FameLabSA 2014
Science Lens winners
Young, innovative and gifted
Intern receives Fellowship in Paris
Transformation in marine science
Looking for the brainiacs of yesteryear
Skies alive with space activities
Training the trainers
On your marks ... Get SET Go!
Schools debates advisory committee
Science community volunteers
The science of giving back
New science communication resource
Bringing nanotech to the disabled
Meet media guru Daryl Ilbury
Water World @ Scifest Africa 2014
Exploring marine science
Sharks, vegetables and alien fish
SAIAB cares
In the news
Upcoming events
It's a fact!

Meet media guru Daryl Ilbury

  Daryl Ilbury, building bridges between science and the media
Daryl Ilbury is a former multiple award winning senior broadcaster, writer and journalist, and a specialist in shaping public opinion. He is currently working to create more opportunities in the media for science and critical thinking.

Daryl holds a degree in clinical psychology, a post-graduate HDE in clinical assessment and counselling, and a Masterís degree (with merit) in Science Journalism from City University, London. As a journalist, writer and regular op-ed columnist, he has written over 250 articles for a number of top print, online and digital titles. As a broadcaster he has worked in the highly competitive arena of commercial breakfast radio in both music as well as talk-formats with some of the country's biggest radio stations for over 20 years, for which he has won a number of awards for both his on-air and online programming.

As a media analyst and talent development consultant he founded the country's first online resource for radio professionals - The Edge; consulted to various media organisations in the development of their key on-air talent; and was selected to be a judge for the MTN South African Radio Awards.

GetSETgo spoke to Daryl about his role as Media Coordinator for SAASTA and the things in life that excite him most.

Tell us about your job at SAASTA

As Media Coordinator my role is to design and oversee the implementation of programmes that build bridges between science and the media.

What did you do before joining SAASTA?

I have been in the media for (as my wife keeps on reminding me) a quarter of a century: as a breakfast show broadcaster on East Coast Radio in Durban and Talk Radio 702 in Johannesburg for just over 20 years; and for the last 11 years as a journalist and regular opinion columnist, writing for a number of publications including the Financial Times, Sunday Times, Mail & Guardian, Business Day, Sunday Tribune, and Leadership and Guru magazines. I was also the founder and creative director of a science communications company and spent a number of years as a media analyst.

Where did you grow up?

I was born in a small town on the east of England called East Dereham and moved to South Africa when I was 10. I grew up and went to school and university in Durban. I now live in Cape Town, have an apartment in Sandton and work in Pretoria. So I am continually on the move.

What are your future plans?

At the moment the critical challenge of trying to build sustainable relationships between science and the media takes up more than enough time. I doubt if I will ever be able to say "my work is done".

What is your favourite dish?

Roast chicken, roast potatoes and gravy. Guess that's my English heritage coming through!

Your favourite holiday destination?

Zimbabwe....either Matopos Hills or Lake Kariba...all my favourite holiday moments with my wife and children have been there.

What keeps you busy when you're not at work?

A media man never rests. I am continually reading, tweeting or writing.

What excites you most about life?

The little 'wins' in my job, such as inspiring young scientists to write and then seeing them get published, and then realise the joys of successfully telling their stories.

Tell us about your family...

My wife Chantell is a best-selling business author and a leading scenario strategist; our daughter Roxy is 24 and is the national marketing manager for a chain of restaurants; and our son Mitch is 21 and a final year Philosophy and Politics student at UCT. We're very proud of them.

Hobbies? Pets?

I don't have any hobbies as such. I enjoy music and reading, but more importantly snatching some time in our busy schedules to spend some time with my beautiful wife. We have two Jack Russell dogs - Butch and Daisy - which is like having two young children at a birthday party that's loaded with tonnes of sugary snacks!