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Dr Benne Holwerda
Postdoctoral Fellow, Department of Astronomy, University of Cape Town, South Africa
My Hubble monthly picture release did OK, but work on that started as soon as I had a half-decent draft of my scientific paper. The Hubble Heritage Project people politely but completely threw away my first draft of a press release. Iteration is key here. Get rid of "fancy" language an especially jargon. Acronyms are especially bad. As an astronomer there is a whole separate lingo. One way to remedy this is to have a decidedly non-scientist read through the whole thing. If your grandmother gets it, the press release is ok.
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