Grab attention with your press release

• What's your punch line?
  Dr Oliver Dreissigacker, former astronomer and magazine editor, freelance science writer, Mannheim, Germany

• Make them want to know!
  Professor David Malin, photographic scientist-astronomer, Adjunct Professor of Scientific Photography, RMIT University, Melbourne, Australia, Owner of David Malin Images

• A well written press release can open the door!
  Dr Megan Argo, Postdoctoral Fellow at Curtin Institute of Radio Astronomy, Curtin University of Technology, Perth, Australia

• News value depends on what else happens that day
  Dr Benne Holwerda, astronomy post-doctoral student, University of Cape Town, South Africa

• Exploiting the Media
  Professor Charles McGruder, astronomer, West Kentucky University, USA